The lead that goes cold.
A new enquiry lands. Everyone's already flat out delivering for existing clients, so it sits for a day. Then two. By then it's someone else's client.
Digital Employee Pro puts AI agents on the leads, admin and follow-up that currently only get done when you personally have time for them. Growth stops depending on how many hours you've got left in the week.
From A$999/month. Compare that to what one more hire costs once you add recruiting time, salary, super and the risk they've moved on within a year.
It shows up differently in every industry: agencies, law firms, insurance, real estate, distribution. The pattern's the same. Strategic work waits until the operational fires are out, and the fires never stop.
A new enquiry lands. Everyone's already flat out delivering for existing clients, so it sits for a day. Then two. By then it's someone else's client.
Emails, documents, follow-ups, quotes. Technically simple, but they all funnel back to you because nobody else has the full picture.
You know you need help. But the time it takes to find someone, the risk of getting it wrong, and starting over if they leave keeps pushing it down the list.
A discovery call, a working agent within days, then ongoing tuning as your business changes. You're never handed software and left to figure it out.
We map your workflows and find where the time and money are leaking.
Agents are built and trained on your business: your documents, your process, your voice.
Live on a small share of real traffic first, checked, then rolled out in full.
Weekly review and tuning as your business changes. You stay hands-off, not stuck.
Every tier includes weekly tuning and ongoing support. Unlimited digital employees from Tier 2 up, most businesses only need a few working well, not a limit to worry about.
~$150K–$300K revenue, solo or very small team
Right fit if: you're a solo agency, sole-practitioner lawyer, single-broker insurance agent or solo real estate agent who needs more than call answering.
We'll work out the right agent mix together.
~$300K–$1.5M revenue, roughly 5–10 staff
Right fit if: leads or admin are already slipping through the cracks and nobody's dedicated to catching them yet.
Most common tier for our target industries.
~$1.5M–$10M revenue (the ATO's own small business turnover ceiling)
Right fit if: the team delivers well, but strategic work keeps losing to whatever's on fire that day.
For businesses ready to run agents across the whole operation.
Already running trade-specific job management software like ServiceM8, Mira or Jobber, and mainly need missed calls answered and jobs rebooked? AI Assistant Pro (A$395/month, voice-only) is likely the better starting point. Tier 1 is built for solo operators in DEP's own industries, agencies, law firms, insurance and real estate, who need a broader admin layer, not just call handling.
$10M+ revenue, or already have an in-house IT team? You probably don't need a managed build, you need direction on pulling what you already have together. That's advisory, not a Digital Employee Pro subscription.
See advisory servicesA freelancer's day rate looks cheaper on paper. Add the hours spent finding them, the ramp-up time, and the real chance they've moved on within a year, and the comparison changes. An agent doesn't get sick, doesn't hand in notice, and gets better every week instead of starting from scratch with someone new.
Digital Employee Pro is a new service, so these aren't our own case studies yet. They're independently published research on exactly the problem it's built to solve.
of commercial clients would drop their broker over slow response times.
Zywave 2025 Broker Services Survey
average working hours per week for attorneys, against only 36 billable. The rest is admin.
Bloomberg Law 2025 Attorney Workload and Hours Survey
of independent insurance agency staff say their workload increased last year; half report burnout.
Liberty Mutual / Safeco 2025 study
Wherever there's a team spending real hours on lead follow-up, admin and repetitive communication, there's usually a fast return on putting an agent on it.
We don't currently take on healthcare or finance clients. The regulatory overhead isn't worth it for either of us at this stage.
Your dashboard is built to show you value, not hand you a second job. Chat with your agents directly, approve what goes out, see an activity log of what's been done.
Before founding Kindred Systems, Cathryn built and scaled an international business across offer development, marketing, sales and delivery, leading it through 400% revenue growth over two years and managing a team of 21 before exiting through acquisition.
Digital Employee Pro exists because the same pattern kept showing up in growing businesses: real revenue, real demand, and an owner buried in the admin that growth creates. The fix isn't more software to learn. It's a team member that already knows how to do the job.
No obligation, no generic sales pitch. Just a conversation about where your business is losing time, and whether an AI employee is the right fix for it.